May 1, 2016 / como / 0 Comments
A company”s core philosophy has the power to influence, inspire, and challenge employees on a daily basis. Nike, being the progressive company they are, employs an emergent strategy, “one that originates in the interaction of an organization with its environment.” Our CEO Les Kollegian and President Charlie Van Vechten both believe strongly in Nike”s philosophy not only because of the great success it has garnered Nike and their products, but also because of the continuous call to creativity and innovation it facilitates. In fact, Les often quotes the Nike core purpose “experiencing the emotion of winning and crushing your competition” when educating businesses on the importance of a business core purpose to develop the foundation of a brand promise and value proposition. Also, we”re not sure if Nike”s talented creative agency Weiden Kennedy was a part of developing these principles, but we wouldn”t be surprised. Anyway”I digress. Here are the 11 Nike Maxims.
1. “It is our nature to innovate.” The company sees innovation as one of its core organizational competencies.
2. “Nike is a company.”
3. “Nike is a brand.” The “swoosh” logo is instantly recognizable around the world. Nike sees this as the symbol of its global leadership. It will enter only those markets that it thinks it can dominate. It says: “lf we can”t lead it, we don”t need it.”
4. “Simplify and go.” Nike products have short life-cycles in terms both of technology and fashion. The company believes that making quick yet skilful decisions is key to its success. This aspect of Nike”s vision, together with the seventh maxim, is particularly powerful in articulating the company”s hugely successful use of emergent strategy.
5. “The consumer decides.” The company is keenly aware of the sophistication of its customers and it treats them as its key stakeholder.
6. “Be a sponge.” Employees at Nike are encouraged to be curious and open to new ideas, whatever their source.
7. “Evolve immediately.” Nike sees itself as being in perpetual motion””viewing change as a key source of innovation. This attitude can easily be observed in the wide range of products that Nike offers its consumers. It is another example of the company”s use of emergent strategy to good effect.
8. “Do the right thing.” Nike thinks of itself as a responsible global citizen, embracing the stakeholder view of corporate social responsibility. It encourages its people to be honest and transparent and to promote diversity and sustainability.
9. “Master the fundamentals.” All the innovation in the world is useless if you can”t put it into action. A crucial part of Nike”s success is its ability to refine its performance””the recent growth in profits suggests that it”s achieving this.
10. “We are on the offense””always.” To stay ahead in an extremely competitive environment, Nike urges its people to act like leaders in their field to achieve victory.
11. “Remember the Man.” The late Bill Bowerman is still held in high esteem throughout Nike, both for his understanding of athletes” needs and for his innovative spirit. (Jerome Payne, www.cbsmoneywatch.com).”
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May 1, 2016 / como / 0 Comments
Retail kiosks, also known as mall kiosks actually started at around the 13th century in India. Now these little showcases are viewed all around the country for all sorts of different reasons. I’ve been to a few seafood shacks in various countries by the water such as Greece and they have these kiosks everywhere! We Americans have these kiosks in malls, usually surrounded by merchandise such as cell phones, jewelry, skin care and food! These retail display cases are really a superb idea because the mall kiosks are literally right splat in the middle of the mall floor – more foot traffic.
But, they also are about appearances as well and giving people a true view of what you are selling and what you have available. These kiosks are all about catching people’s attention so they gravitate towards your showcase. So one of the VERY first things you are going to need for your business is to figure out what kind of a product you want to sell, again this can be pretty much anything your imagination can think of. Just make sure that it’s not the same exact item that is available in a mall, and if it is, make sure YOUR prices are a few dollars shorter!
Once you figure out the product you want to start selling, you are going to need a sturdy store display or a set of streamline showcases such as these kiosk stands. If you don’t like the look of a kiosk stand, that’s fine, you can always choose from a jewelry showcase, retail display or glass showcase. These are the same shelving units you have seen in places such as cake shops, cellphone and electronic stores, video game stores and jewelry stores. They are types of displays that allow you to place the product safely in the case to show off the products you have.
These cases are also closed in, so this is an extra added security measure that a lot of people like more than an open kiosk where anyone could ultimately just walk past and take whatever they want! A lot of these showcase options also have extra extra added security by adding lock and key to the back of the unit that only you can get into. The third thing you need to do after picking out your products and your showcase displays is to get a license and permit for the business and the zoning of having the kiosk in the mall.
Usually this is done by contacting the mall and letting them know you want to set up a kiosk. They will then either say okay and you can set your stuff up, or they might make you pay a fee or charge you a percentage of your profits you make. You can get your license and permits from your state government website or just look around online and see what you come up with. This is an application of sorts you will need to fill out before starting your business in THAT specific mall.
May 1, 2016 / como / 0 Comments
They say improvement is necessary and they are right as if anyone stops improving, life will come to a standstill. It is true for businesses as well, as even after achieving what they set out to achieve, if they stop thinking to go beyond even further then it may involve a risk undoing all the hard work achieved up until now. Therefore, even if a business is well established, they have to look out for new ways to promote their business to tap into more customers, while for the startups or not-so-large businesses, they have to constantly give promotion their all to climb the ladder of success. If any business is thinking of expanding its business to a more global or even on a national level, then commercial events, expos and concerts, regularly held at various national and international commercial centers of the world, is a good choice to make a strong case for a business to showcase their services and expect more customers to come in. What those events demand is a strong presence besides having a promotional medium powerful enough to attract and engage the masses.
The solution to that problem can be found in the form of roll up banners
Roll up banners in Melbourne, Mumbai or Munich, whichever city they are used in, are a perfect medium to showcase whatever you want to display about your business at events of such large magnitude. There are so many companies and individuals present at such events which makes it difficult to gather attention upon one’s stand, but with roll up banners standing proud in front of your stand, attention is sure to be garnered because of them being attractive, engaging and a bit different from other conventional promotional mediums. When people see a different thing, they tend to get curious and inquisitive about the same, which is what you should target, i.e., to target the audience and when an inquisitive individual or business comes up, make sure that you convert them into your customer.
You can seek the help of professional banner printing companies to get your roll up banner devised in cost-effective rates. These companies have excellenct graphic designers who will design fantastic designs for your banners, which will make the heads turn towards your banner. After generating the buzz, it is the sole responsibility of your sales team to elaborate about your business ideologies, services, products and vision to make prospective customers for your business.